She then changed her name to Amica Graber before getting hired as a content and social media manager for a marketing company in San Diego. She used to blog under the name Amy-Rose Lane until 2103. Like, who is Amy Rose Lane?Īmy Rose Lane is listed as a freelance journalist and one of the sources for Billion Dollar Bully. My second pass, I started looking at the businesses and the individuals featured in the documentary, and some red flags emerged. I briefly went back and started to pick and choose a few scenes to rewatch and start my initial research. It seems to barely scratch the surface of Yelp’s business practices and lacked real substance. My first time through was to take it all in, but I had mixed feelings on my first pass. I knew I was not going to watch it just one time, and I was so right. I have never bought a digital movie before. I was excited about the release of the Yelp documentary Billion Dollar Bully. But Jason strongly recommends that everyone “look at the film critically not all businesses are good, not all business owners are reputable, and not all pieces of investigative ‘journalism’ are credible.” Yelp: Billion Dollar Bully, or Scapegoat for Bad Business? He’s an outspoken critic of Yelp’s review policies and business practices.

Jason joins us in this Office Hours webinar below to present his research and analysis of the businesses featured on “Billion Dollar Bully”. Jason Brown of Review Fraud says no, and he has some eye-opening analysis to prove it. But, is Yelp really as bad as the “Billion Dollar Bully” documentary portrays? Businesses regularly complain of Yelp’s aggressive sales tactics and restrictive review policies.

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